Our History

Since 1986, End of the Rainbow has provided Columbia area families with a high-quality learning and development program. The center began as a church program providing care for just 8-10 children.


When current owner, Nikki Reynolds, began working at the center in 2000 it had expanded and was licensed to care for 59 children. Upon her college graduation in May of 2003, Nikki asked the then-owner of Rainbow if she would be interested in selling the business. Nikki continued to work under the former owner for a few years to better learn the position before purchasing the business and revamping the center in 2005. She added proximity locks to every door, installed cameras in the classrooms and hallways, put in a fresh air return system, and replaced the flooring in the kitchen. 


A year later Nikki and her husband, Jared, purchased the building where End of the Rainbow is located, giving the center even more room to expand. The building had served many tenants from a coffee shop to antique mall. The expansion enabled Rainbow to then be licensed to serve 99 children.


Nikki's passion for growing and bettering the center led her to receive the 2009 Columbia Business Times Young Entrepreneur of the Year Award, as well as the 2010 Small Business Administration's Young Entrepreneur of the Year Award for the St. Louis district and the Midwest region.


In 2010, End of the Rainbow expanded their center once more into a second building across the parking lot from their current facility. The second building houses the Pre-K and School Age classrooms, as well as the Gross Motor Room. The Gross Motor Room is full of equipment to help children develop and practice large motor skills. The room is especially ideal for days when the weather doesn't permit outdoor play. End of the Rainbow Childcare Center is currently licensed to serve 159 children.


In 2018 End of the Rainbow was able to expand again into a second location. Nikki and Jared partnered with Jody and Tara Martin for this new venture. Tara is the Director of the Southwest location. Her background in Human Development & Family Studies and Masters degree in Early Childhood Education make her the perfect fit. Custom construction of the new center was completed in September and like the main center, the Southwest location provides care to children from ages 6 weeks through 12 years of age.

Main: 1-573-442-7979 / nikki@rainbowchildcare.com / 2505 Old 63 South Columbia, MO  65201

Southwest: 1-573-356-1984 / tara@rainbowchildcare.com / 5855 Scott Blvd Columbia, MO  65203


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